Extending the Game; Why Fathers’ Day Matters Most

There is no more potent holiday for me than Father's Day.


When I was first diagnosed with fairly advanced prostate cancer in 2004, my first worry was its implication for my family. Our two very young daughters deserved the father and future that my wife and I had always envisioned for them.


Knowing that cancer is a life-threatening and lifelong condition, and not knowing what the ultimate outcome of my chosen treatment regimen would be, I set my goal to be “extend the game” and see my girls safely and happily enter college.


To me, this is what fathers do. We rally to the occasion, and this symbolic goal was something I could readily focus on.


Now that our daughters are both enrolled in truly great undergrad and graduate programs, let’s just say that it is a really good time to re-set this particular goal. Don’t you agree? How about I go with seeing my future grandchildren safely and happily enter college?


I wish a very Happy Father's Day to all of us in our community of men who are also “extending the game” with the health-savvy choices that we make each day. We are not only doing this for ourselves. This is what we fathers do.



David (Co-founder & CEO)



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